# App Installation Options

Once an integration is created using Pandium, there are several ways to surface it to your users for installation.

| Option                                                                                | Best For                                                             | Requires Marketplace? |
| ------------------------------------------------------------------------------------- | -------------------------------------------------------------------- | --------------------- |
| [Auth Link](https://docs.pandium.com/marketplaces/app-installation-options/auth-link) | Sending users directly to authenticate a connector                   | No                    |
| [In-App Marketplace](#in-app-marketplace)                                             | Public discovery and self-service installation                       | Yes                   |
| [Live Link](https://docs.pandium.com/marketplaces/app-installation-options/live-link) | Directing users to a specific integration (published or unpublished) | Yes                   |

## In-App Marketplace

The [In-App Marketplace](https://www.pandium.com/in-app-marketplace) is Pandium's embedded marketplace where your users can discover, install, and manage integrations independently.

### Publishing an Integration

You can publish an integration to your marketplace in two ways:

**Option 1: During integration creation**

While [creating an integration](https://docs.pandium.com/integration-hub/creating-an-integration), navigate to "Marketplace Setup."

<figure><img src="https://4017407078-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MfJn-9R_dn6dvcGNcdk%2Fuploads%2FDrzTEbYeE71nRXyEutkp%2Fsetupc.png?alt=media&#x26;token=4db66c13-92c6-4cfc-bf0f-6b1212220678" alt=""><figcaption></figcaption></figure>

**Option 2: From an existing integration**

Click "Details" on any integration within the "Integrations" tab.

<figure><img src="https://4017407078-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MfJn-9R_dn6dvcGNcdk%2Fuploads%2F7Pnr9dwaJE50lUsJ9jXM%2Fwday.png?alt=media&#x26;token=25429142-27e0-4bb0-8b0a-ac3153eec0e2" alt="" width="384"><figcaption></figcaption></figure>

Within "Marketplace Setup," toggle the publish setting on or off.

<figure><img src="https://4017407078-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MfJn-9R_dn6dvcGNcdk%2Fuploads%2Fe2d9t4kGpLA7nTnvVYGh%2Fptgwt.png?alt=media&#x26;token=39082c51-d414-46ba-b619-6f8ff84e7652" alt=""><figcaption><p>Example: A Grey Wizard Tech (GWT) integration with enabled marketplace publish settings.</p></figcaption></figure>

### End-User Experience

Once published, users can discover and install the integration from your marketplace.

<figure><img src="https://4017407078-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MfJn-9R_dn6dvcGNcdk%2Fuploads%2FvOicqelYwVE3eZgYPHhU%2Fgsh.png?alt=media&#x26;token=9ab1b42c-cbe5-43b6-8c6f-16007a4a7e97" alt=""><figcaption><p>End-user perspective: A Grey Wizard Tech customer integrating with Google Sheets via the In-App Marketplace.</p></figcaption></figure>

## Choosing Between Auth Link and Live Link

Use [**Auth Link**](https://github.com/pandium/external-docs/blob/master/manage/auth-link.md) when you want to:

* Bypass the marketplace entirely
* Send users directly to an OAuth or credential entry flow
* Allow users to authenticate without accessing the Integration Hub

Use [**Live Link**](https://github.com/pandium/external-docs/blob/master/manage/live-link.md) when you want to:

* Direct users to a specific integration page in your marketplace
* Share access to an unpublished or beta integration
* Keep users within the standard marketplace installation flow